"I've heard music in my head my whole life. I record some of it."
Mad talented Austin alt rocker Max Frost is back with another stunning song. Let Me Down Easy is the latest taste from his highly anticipated debut album, out in 2015. I’ve previously compared his bluesy, funky, and soulful rock music to the likes of Danger Mouse (particularly his Gnarls Barkley project with Ceelo) and Fitz and the Tantrum. There’s still an ample hint of both on Let Me Down Easy. The song is one of the most mellow, saccharine, and love lorn ballads we’ve heard yet from Max, compared to previous songs like Paranoia and White Lies. I find myself really looking forward to Max Frost’s debut album, which I believe will be a pretty huge deal in 2015.
It’s been quite the hiatus for Max Frost since we first heard his debut single, “White Lies” over two years ago. Although he did eventually release his debut EP, Low High Low, last year, it’s been pretty quiet on the new music-front for the singer-songwriter. However, as Pigeons & Planes reports, Max is back, and with him he’s a brand-new track entitled “Let Me Down Easy”
Like his breakout single “White Lies,” Max Frost’s “Let Me Down Easy” finds a balance between accessibility and subtlety. Instead of relying on huge production or over-the-top vocals, the track lets the songwriting do the speaking. Max has been touring with Fitz and the Tantrums, and he’s now in the studio working on his full-length album, due early in 2015. He co-produced and co-wrote all the tracks on the album with the help of producers Benny Blanco (Maroon 5/Wiz Khalifa), Francois Tetaz (Gotye), Ant Whiting (John Newman) and Kid Harpoon (Jesse Ware, Florence and The Machine).
Pigeons and Planes (Dec 16, 2014)
At the young age of 20, he signed to Atlantic Records and began to further his dedication to music. Now at 22, Max’s success continues to rise by seeing his ‘White Lies’ music video hit over a million views on YouTube along with his fan base expanding with every piece of work he puts out. AltWire had the chance to talk with Max about his decision to leave school and how his journey has been thus far. We also got some insight on his upcoming album.
AltWire (Dec 7, 2014)
“MOKB took a little trip down to Austin, Texas last week, and while partying with miscreants from all over the U.S., we took in an unexpected bowling alley dance party featuring Austin, TX native, multi-instrumentalist, and up-and-coming artist Max Frost. Frost recently toured with Fitz & The Tantrums and is more frequently finding his name on “Artists To Know” lists and his music in brand commercials. It’s high-energy and loads of fun, so expect the trend to continue. His first single “White Lies” was an early fav of ours, and he’s recently returned with a video for another standout track, "Paranoia“. Frost will release his debut album in early 2015, and he’s got some heavy-hitters in his corner already. Frost co-produced and co-wrote all the new tracks with the help of producers Benny Blanco (Maroon 5/Wiz Khalifa), Francois Tetaz (Gotye), Ant Whiting (John Newman) and Kid Harpoon (Jesse Ware, Florence and The Machine, Skrillex).” - My Old Kentucky Blog (Nov 19, 2014)
“Über talented indie pop singer/songwriter Max Frost has premiered the trippy music video for his new single “Paranoia.” The Austin, Texas native has been catching the eye of many in the music world, including NPR and Rolling Stone, who named him one of their “Top Ten Artists You Need To Know.” “Paranoia” is out now on iTunes courtesy of Atlantic. Frost is currently locked in the studio working on his forthcoming full length album with pop music titans Benny Blanco (Maroon 5/Kylie Minogue), Francois Tetaz (Gotya, Kimbra), Ant Whiting (John Newman) and Kid Harpoon (Jesse Ware, Florence and The Machine, Skrillex).” - Jared Braden, Jared Braden (Nov 17, 2014)
“How Max Frost Plans to Repeat His"White Lies' Success -- When Max Frost’s dance-pop confection “White Lies” took radio dials and music blogs by storm last spring, the world got to hear Austin’s latest best-kept musical secret. An established player in roots and blues bands and an occasional producer, Frost left college to cast out on his own, with his sudden success launching a bidding war that resulted in Atlantic Records releasing his Low High Low EP last year. With new singles to be released soon and a full-length album on the way early next year, Frost, 22, talked to us about how he burst onto the scene and what he’s learned so far. [click to read full interview]”- CHAD SWIATECKI, Austin Way (Oct 27, 2014
) “The upbeat new video for Max Frost’s “Paranoia” plays with stark contrast, highlighting the relationships between black and white. The song itself investigates blatant paranoia and the challenge of overcoming it. The video is fast and twitchy, pushing a dance worthy schizophrenic mind trip onto the viewer. There are even lions and tigers (Oh my!). Check it out below.” - Jake Freeman, creem (Nov 15, 2014)
“Max Frost is from Austin & I’m super excited he has a new single out . Frost has a way of writing a song with serious content & turn it into a track you really want to move to. His most popular single last year was ‘White Lies‘, & for a while I couldn’t keep it off repeat. ‘White Lies’ is about a relationship full of infidelity & even though I knew that, I wanted to get up & dance anyway. This year we have the new track ‘Paranoia’ which is obviously about voices in your head & looking over your shoulder. Once again with ‘Paranoia’, Frost elicits major vibes in his new single that make it hard pressed for you to sit still. Regardless of the lyrical tone of some of his songs, Max Frost has a knack for making them infectious, upbeat & getting me in the mood to dance. It also doesn’t hurt listening to his smooth, soulful & bluesy voice. Did I mention he’s good looking, too? He is in the process of recording a full length album ... feedback once it’s released.” - Wendy Redden, The Revue (Nov 11, 2014)
““Paranoia,” the highly-anticipated single from Max Frost, released Monday, November 10. A track from his forthcoming full-length album, “Paranoia” reached #91 on the iTunes alternative charts in only its third day after being released. The video was directed by simultaneously fresh and seasoned long-time co-conspirator Jordan Haro (jordanharo.net).” - Skope, Skope (Nov 14, 2014)
“New Music Video: Max Frost's "Paranoia" is a chaotic, bandwidth walloping force of black and white shenanigans -- Hey, we know, let’s post a new video that looks exactly like it does outside at this very moment. That’s right, it’s black, it’s white, and it’s little else. No greens. No yellows. Void of blues. It’s just white and black. Because nothing would make us happier than a video giving us flash backs of our 2-hour morning commute from earlier this morning.....We digress. Max Frost’s “Paranoia” is something sweet. It’s reminiscent of an old Franz Ferdinand clip and packs a sonic wallop to tame what edge anyone could currently be sitting on at this moment. ...Frost is currently in the studio working on his full length album said to be out early next year. He co-produced and co-wrote all the tracks on the album with the help of producers Benny Blanco (Maroon 5/Wiz Khalifa), Francois Tetaz (Gotye), Ant Whiting (John Newman) and Kid& The Machine, Skrillex).” - The Rooster (Nov 12, 2014)
“MAX FROST RELEASES V IDEO FOR “PARANOIA” -- Max Frost premiered the video for his latest song “Paranoia” yesterday on Baeble who called thevideo “raucous, wild, and fresh.” rost recently toured with Fitz & The Tantrums and has been named one of Rolling Stone & NPR’s “10 Artists You Need To Know.” His EP, Low High Low features the single “White Lies” which hit #1 on Hype Machine’s “Most Popular Tracks on Blogs” chart, Beats By Dre also featured the single in a commercial earlier this year that included an appearance by Max. He is now currently in the studio working on his full length album, due out early next year. He co-produced and co-wrote all the tracks on the album with the help of producers Benny Blanco (Maroon 5/Wiz Khalifa), Francois Tetaz (Gotye), Ant Whiting (John Newman) and Kid Harpoon (Jesse Ware, Florence and The Machine, Skrillex).” - RJ FROMETA, VENTS (Nov 11, 2014)
“There's something special about Max Frost. The Austin native, who was named one of Rolling Stone and NPR's "10 Artists You Need to Know," just wrapped up a tour with Fitz and The Tantrums, and to celebrate, is premiering his new video for "Paranoia" here on Baeble. The echoing rock song, with bouncy beats, tambourine, and stripped down drums, is set to a black and white thermal camera effect that is raucous, wild, and fresh. Frost is currently in the studio working on his forthcoming full length album, co-writing and producing all tracks (including "Paranoia") with music industry heavyweights, producers Benny Blanco (Maroon 5/Wiz Khalifa), Francois Tetaz (Gotye), Ant Whiting (John Newman) and Kid Harpoon (Jesse Ware, Florence and The Machine, Skrillex).” - Aimee Curran, Baeble Music (Nov 10, 2014)
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